It ain't Guinness, but it's not bad. (Guinness glass leftover from a small case of beer I got for Stephen for Valentine's Day, which included two glasses.)
Maybe other places around the world have 100% alcohol-free beer, but as far as I know from the adverts, this is the first time Japan has had it.
After seeing this advertised on TV and in the Japan Automobile Federation (JAF) magazine as a great alternative to drinking and driving, I was pretty surprised when I looked for it in the refrigerated beer section of the supermarket and couldn't find it. I asked one of the guys who worked there, and he trotted me around the store to the room-temperature soda section. Hmmmm. Kinda defeats the purpose, don't you think?